GATEWAY’S ‘LAST HURRAH’ DRAWS HUGE, UNEXPECTED CROWDS
March 30, 2018
SALT LAKE CITY – The 2017 New Year’s Eve “Last Hurrah” celebration in downtown Salt Lake City will not be the last hurrah. It was the first Last Hurrah and lasted just one night, compared to previous Downtown Alliance NYE events that have lasted multiple nights; like 2016’s Eve Winter Fest, that lasted for six. For Last Hurrah, organizers hoped to have at about 5,000 people attend, and instead by midnight they had between 20,000 to 30,000 people.
“Because it was the first year we weren’t sure how many people to plan for,” said Gateway marketing director Edie Trott. “We had people on both the lower levels and upper levels all the way surrounding us we had people on the stairs! “It was so fantastic to have people at the gateway again; from what I understand, we have not seen numbers like that since the Olympics. We had a ton of families, which I think is really fantastic that people wanted to bring their kids down here and felt safe and secure and also wanted to enjoy the mazing fireworks show we put on at midnight!”
Trott said that the event seemed safe, with the established police presence.
“The fire marshal was here, and made a comment, that to have this many people in one area and without incident was just astounding. People were happy and joyous,” Trott said.
Trott said the Gateway and Downtown Alliance are already planning to expand for next NYE. They will have an additional 10 to 15 food trucks, and create a more fluid areas for hot chocolate and beer and wine stations.