GATEWAY’S ‘LAST HURRAH’ DRAWS HUGE, UNEXPECTED CROWDS
January 1, 2018
The 2017 New Year’s Eve “Last Hurrah” celebration in downtown Salt Lake City will not be the last hurrah. It was the first Last Hurrah and lasted just one night, compared to previous Downtown Alliance NYE events that have lasted multiple nights; like 2016’s Eve Winter Fest, that lasted for six. For Last Hurrah, organizers hoped to have at about 5,000 people attend, and instead by midnight they had between 20,000 to 30,000 people.
“Because it was the first year we weren’t sure how many people to plan for,” said Gateway marketing director Edie Trott. “We had people on both the lower levels and upper levels all the way surrounding us we had people on the stairs! “It was so fantastic to have people at the gateway again; from what I understand, we have not seen numbers like that since the Olympics. We had a ton of families, which I think is really fantastic that people wanted to bring their kids down here and felt safe and secure and also wanted to enjoy the amazing fireworks show we put on at midnight!”