The Gateway Innovates As Malls Across America Take A Financial Beating
July 21, 2020
By Matt Gephardt
It’s no surprise that many brick-and-mortar stores are taking it on the teeth right now. New research shows there’s one place where merchants are taking it particularly hard: malls.
Some mall bosses in Utah are embracing the news as a challenge, and adapting. From new stores to new art to new safety measures, managers of The Gateway are doing everything they can to entice shoppers back. Marketing director Jacklyn Briggs said they’ve been trying to innovate since before COVID-19.
“We have started to think of ourselves as a community center,” she said. “[The Gateway has] cultural events, community events, activities going on. So we’re not strictly a place to go and shop, which a lot of malls are kind of still in that mentality.”
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